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Create a Powerful Positioning Strategy
Create a Powerful Positioning Strategy” on Course Plus is a practical business and marketing course designed to help entrepreneurs, marketers, and professionals build strong brand positioning strategies that stand out in competitive markets. This course teaches you how to understand customer perspectives, identify key product attributes, and create compelling positioning statements that connect with both customers and investors. Through expert-led lessons, real-world examples, and interactive workshops, learners will gain the knowledge and confidence needed to develop positioning strategies that drive long-term business success.
Whether you’re launching a new brand, refining your market presence, or improving your competitive advantage, this Course Plus program provides actionable frameworks and proven techniques to help you succeed. You’ll learn how to evaluate market trends, align your messaging with customer needs, avoid common positioning mistakes, and communicate your brand value effectively. With practical case studies, hands-on exercises, and flexible online learning, this course empowers you to create impactful positioning strategies that strengthen brand identity, attract the right audience, and support sustainable business growth.
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5The Positioning Framework Overview6 mins
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6Step 1 – Create Meaningful Attributes – Part 15 mins
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7Step 1 – Create Meaningful Attributes – Part 26 mins
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8Step 1 – Create Meaningful Attributes – Part 35 mins
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9Viking Cruises – Case Study2 mins
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10Step 2 – Custom Attributes2 mins
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11Step 3- Evaluate / Rank Attributes5 mins
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12Step 4 – Evaluating Positioning Rankings4 mins
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13Step 5 – Positioning of Your Attributes3 mins
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14Step 6 – Your Positioning Statement4 mins
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15Common Mistakes2 mins
