Curriculum
Course:
Create a Powerful Positioning Strategy
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Curriculum
Create a Powerful Positioning Strategy
Introduction
0/1
Positioning is about Your Customer’s Point of View
9 mins
Preview
Positioning For Success
0/3
What Investors are Looking For
2 mins
Ben and Jerry’s Case Study
3 mins
Keys to Success
3 mins
The Positioning Framework
0/11
The Positioning Framework Overview
6 mins
Step 1 – Create Meaningful Attributes – Part 1
5 mins
Step 1 – Create Meaningful Attributes – Part 2
6 mins
Step 1 – Create Meaningful Attributes – Part 3
5 mins
Viking Cruises – Case Study
2 mins
Step 2 – Custom Attributes
2 mins
Step 3- Evaluate / Rank Attributes
5 mins
Step 4 – Evaluating Positioning Rankings
4 mins
Step 5 – Positioning of Your Attributes
3 mins
Step 6 – Your Positioning Statement
4 mins
Common Mistakes
2 mins
Workshop
0/1
Workshop – Create a Powerful Positioning Strategy
4 mins
Video lesson
Positioning is about Your Customer’s Point of View
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