“Define and Segment Your Competition” by Course Plus is a comprehensive, hands-on course designed to help entrepreneurs, marketers, and business professionals gain a clear understanding of competitive landscapes. This program focuses on identifying direct and indirect competitors, analyzing industry players, and understanding key concepts such as wallet share and market positioning. Through real-world case studies—such as the nutrition bar market—learners develop practical insights into how competition operates and how businesses can strategically position themselves for growth.
With a strong emphasis on application, the course includes interactive workshops and practical tools like the Competitive Binder to help learners organize and track competitor data effectively. Participants will learn how to identify market gaps, evaluate competition intensity, and build actionable strategies based on data-driven insights. Fully online and accessible anytime, this course also offers downloadable resources and a certificate of completion, making it ideal for anyone looking to strengthen their competitive strategy skills and gain a lasting edge in their industry.
