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Determine Your Target Market
Determine Your Target Market” on Course Plus is a practical marketing course designed to help entrepreneurs, marketers, and business owners identify and understand the ideal audience for their products or services. This course provides step-by-step guidance on defining target markets using demographics, psychographics, customer behaviors, and custom attributes. Through real-world examples and interactive exercises, learners will gain the skills needed to create focused marketing strategies that improve customer engagement, increase conversions, and strengthen overall business performance.
Whether you’re launching a new business or refining your current marketing approach, this Course Plus program equips you with actionable tools to validate your target audience and adapt to changing market demands. You’ll learn how to analyze customer preferences, build audience-focused campaigns, and develop marketing strategies tailored to your ideal customers. With self-paced online learning, hands-on workshops, and lifetime access to course materials, this course empowers you to make smarter marketing decisions and grow your business with confidence.
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3Define Your Target Market2 mins
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4Step 1 – Define Standard Attributes – Demographics6 mins
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5Step 1 (con’t) – Define Standard Attributes – More Demographics5 mins
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6Step 1 (con’t) – Define Standard Attributes – Psychographics6 mins
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7Step 2 – Develop Custom Attributes10 mins
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8Step 3 – Validation1 mins
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9Step 4 – Adjust Your Strategy3 mins
