The “Define and Size Your Market” course by Course Plus is a comprehensive, hands-on program designed to help entrepreneurs, professionals, and investors clearly understand and measure their target markets. This course teaches powerful frameworks such as the Market Funnel Framework and essential concepts like TAM, SAM, and SOM, enabling learners to accurately define market opportunities and evaluate business potential. With real-world examples from industries like skincare and microbrewing, it provides practical insights that simplify complex market analysis.
Through step-by-step walkthroughs, interactive workshops, and expert guidance, learners will gain the skills needed to make data-driven business decisions and create investor-ready strategies. The course helps you identify market size, understand customer segments, and present strong business cases backed by reliable data. Whether you are launching a startup, refining your business strategy, or preparing for investment, this course equips you with the tools to confidently analyze markets and build a strong foundation for sustainable growth.
