What Price Communicates

Scenario-Based Pricing

Types of Pricing Strategies

Test Your Pricing

What Investors are Looking for in Your Pricing Strategy

The 3 Pricing Models

Guess The Pricing Model

Examples of Pricing Models

Case Study: T-Shirt Pricing

Common Pricing Strategy Mistakes

5 Key Steps to Pricing Strategy

Researching Your Market

Case Study: Researching the Competition

Know Your Margins

Average Industry Margins

Pricing Influencers Explained

Pricing Variable 1 – Competition

Pricing Variable 2 – Demand

Pricing Variable 3 – First of a Kind

Pricing Variable 4 – Uniqueness

Pricing Variable 5 – Scarcity

Pricing Variable 6 – Quality

Pricing Variable 7 – Margin

Pricing Variable 8 – Customer Perception of Value

Scoring Your Pricing Influencers

Overview of Pricing Models

Choosing a Pricing Model

Value-Based Pricing Pros and Cons

Setting Your Price: Case Study

Cost-Based Pricing Pros and Cons

Market-Based Pricing Pros and Cons

Common Mistakes in Pricing

Workshop – Create a Profitable Pricing Strategy