Build healthy habits that last campaign is designed to inspire individuals to prioritise their health and wellbeing at the start of the year through practical, achievable actions. Its core objective is to encourage healthier lifestyles by promoting consistent habits that support physical fitness, mental wellbeing, and balanced living. The campaign focuses on educating audiences with clear, accessible insights into wellness, helping them understand how small, informed choices can lead to lasting improvements. Alongside awareness and education, the campaign aims to build meaningful engagement by connecting wellbeing with personal and professional growth. By positioning wellness as a learnable life skill rather than a short-term resolution, the initiative also supports enrollment into relevant health and wellness courses, empowering participants to invest in sustainable wellbeing that extends well beyond January.