E-mail Marketing with Mailchimp
Course Overview:
“E-mail Marketing with Mailchimp” is your step-by-step guide to mastering email marketing with one of the most popular tools in the industry. Learn how to create impactful email campaigns, build a subscriber list, and optimize your marketing efforts to drive engagement and conversions. Whether you’re a beginner or an experienced marketer, this course will help you understand Mailchimp’s features, from templates and automation to analytics and integrations, while focusing on website optimization, landing pages, and email deliverability. Designed to provide actionable insights, this course ensures you can implement effective strategies right away.
Why Enroll in this Course?
Are you ready to take your email marketing skills to the next level? In this course, you’ll discover how to use Mailchimp to streamline your email campaigns and maximize your ROI. By enrolling, you’ll learn to design professional email templates, grow your subscriber list using landing pages, and track campaign success with advanced reporting tools. Whether you’re looking to promote your business, build a loyal customer base, or increase website traffic, this course offers actionable techniques tailored to your goals. With a strong focus on SEO strategies, voice search optimization, and audience engagement, you’ll also learn how to ensure your emails stand out in crowded inboxes. Don’t miss the opportunity to enhance your digital marketing skills and elevate your business performance. Join us at Course Plus and unlock your email marketing potential today!
Investment Value:
- Lifetime access to a comprehensive email marketing course tailored for all skill levels.
- Practical tutorials to set up, automate, and optimize email campaigns using Mailchimp.
- Actionable strategies for website optimization to boost email signups and conversions.
- Insights into advanced techniques like Facebook Ads, Google AdWords, and affiliate tracking.
- Affordable learning from Course Plus with expert guidance and real-world applications.
Technical Specifications:
- Course Format: Video tutorials.
- Software: Mailchimp (free and premium plans explained).
- Prerequisites: Basic knowledge of digital marketing is helpful but not mandatory.
- Platform: Accessible on desktop, tablet, and mobile via Course Plus.
- Duration: Approximately 5 hours, self-paced learning.
- Certification: Digital certificate of completion from Course Plus.(on demand)
Learning Outcome
- Understand the fundamentals of email marketing and its importance in digital strategy.
- Set up and optimize a Mailchimp account for personal or business use.
- Design professional email templates and create effective campaigns.
- Implement strategies to grow and manage your subscriber list.
- Optimize your website for increased email signups and conversions.
- Use advanced tools like Facebook Ads and Google AdWords for audience targeting.
- Track email marketing success with Mailchimp analytics and reporting.
- Leverage automation to save time and enhance engagement.
- Integrate Mailchimp with tools like WordPress and LeadPages.
- Avoid common mistakes and maintain compliance with Mailchimp’s terms of service.
Conclusion
Master email marketing with Course Plus’s comprehensive “Email Marketing with Mailchimp” course. Learn to create impactful campaigns, optimize landing pages, and engage your audience effectively. With expert guidance, actionable strategies, and a focus on ROI, this course is your path to email marketing success. Don’t wait—enrol today and transform your marketing skills!
Next Steps:
- Register on Course Plus platform
- Access course materials
- Join community discussions
- Earn certification
Course Curriculum
E-mail Marketing with Mailchimp
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Welcome to the email marketing course!
03:00 -
What is exciting that you can do with using course?
04:00 -
What am I doing a year later with my email marketing?
06:00 -
Having users create an account makes getting an email much easier!
08:00 -
A fast website makes email signups a LOT easier!
09:00 -
Facebook ads with a video to an account sign up make easy list building
08:00 -
What have I done with my own email marketing?
03:00 -
The most important part of effective email marketing is delivering value
07:00 -
What mistakes have I made with email marketing?
06:00 -
Surprise! The WEBSITE is the most critical component of great email marketing
05:00 -
Before collecting emails, I chose a service provider that meets my needs
04:00 -
To effectively collect emails, I need help testing different forms and pages
03:00 -
What do you get in the website basics section?
02:00 -
For my domain name, I use my name because that stays the same
03:00 -
WordPress is the content management system I use to create my website
02:00 -
3 hosting providers that work great with WordPress for a low cost
06:00 -
The majority of the work comes from making blog posts worth reading
05:00 -
For my WordPress theme I picked one I liked from another website
05:00 -
Starting by making signup forms on my WordPress website
04:00 -
One more reason to have a great website- what do I usually do on a landing page?
09:00 -
I am making my new list with MailChimp because that is how I made my last one
04:00 -
MailChimp cost- free for under 2,000 subscribers!
01:00 -
Which MailChimp plan I am using?
04:00 -
Read the TOS before sending an email or get your account suspended
06:00 -
Campaigns in MailChimp are emails I have sent
04:00 -
Templates are the outlines I can use to send emails.
03:00 -
Lists are collections of email addresses I can send emails to
03:00 -
Reports are where I see the results of my campaigns to lists
05:00 -
Automation is where I can setup emails to be sent automatically
04:00 -
How to add users to my MailChimp account to help with sending emails
04:00 -
How to create a new email list in MailChimp
05:00 -
How to edit the text on the opt in email
04:00 -
How to set the double opt in welcome offer page
02:00 -
Using a page on my WordPress website to provide the offer redemption
02:00 -
Forget about making the page ultra secret and handle problems as they come up
07:00 -
Making the free offer in the same format as future offers
03:00 -
Adding a Facebook conversion tracking pixel to my page
06:00 -
Setting up conversion tracking with Google AdWords and “all converters.”
07:00 -
Using affiliate links with claiming the free offer
02:00 -
Explaining what to expect next as a subscriber
06:00 -
Examples of squeeze pages, capture pages, and registration pages in LeadPages.
04:00 -
LeadPages makes trial and error simple for building better email capture pages
02:00 -
How I choose a template to get started with making a new landing page.
08:00 -
A simple test to make sure everything is working before continuing!
05:00 -
Power User Tips! Know what you need beforehand and test as soon as possible!
04:00 -
LeadPages pricing options.
03:00 -
Introduction to customizing templates and saving a landing page
06:00 -
Managing integrations in Leadpages by connecting with an email provider
03:00 -
Setting the thank you page as the conversion goal page in LeadPages
03:00 -
Setting up a thank you page for double opt in
06:00 -
An overview of my entire email system with ideas on what I need to create
05:00 -
Building a landing page with another free offer for the email list
05:00 -
Live tutorial! Creating an email template to get opens and clicks to my website
12:00 -
Review and preview of my simple email template
02:00 -
Sending my first email to my new list using my template
06:00 -
Understanding and reporting the results of my first email
05:00 -
Google AdWords is #1 for keeping users coming back
12:00 -
Thank you for finishing my email marketing class! What next?
04:00
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