Define and Size Your Market
Course Overview:
Welcome to Course Plus’s “Define and Size Your Market” — the ultimate guide to understanding your market and its size. This course equips professionals and entrepreneurs with practical frameworks, proven methodologies, and hands-on walkthroughs tailored for industries like skincare and microbrewing. From mastering the Market Funnel Framework to calculating TAM, SAM, and SOM, this course prepares you to make data-driven business decisions that attract investors and ensure sustainable growth.
Why Enroll in this Course?
Open your market’s potential with Course Plus’s “Define and Size Your Market” course. Gain clarity on how to define your market with precision and size it accurately using techniques like TAM, SAM, and SOM calculations. Discover industry-specific strategies through detailed walk-throughs in skincare and microbrewing markets. Learn to position your business for investor appeal and strategic growth using a step-by-step approach. Whether you’re a professional, entrepreneur, or investor, this course ensures you master the skills needed to excel in market analysis. By the end of the course, you’ll have the confidence to craft winning business plans backed by robust data and insights.
Investment Value:
- Gain access to cutting-edge frameworks for market definition and sizing.
- Enhance your business’s investor appeal with accurate TAM, SAM, and SOM calculations.
- Learn through industry-specific walkthroughs in skincare and microbrewing.
- Boost your decision-making skills with practical examples and workshops.
- Build a competitive edge with strategies tailored for real-world application.
Technical Specifications:
- Comprehensive video lessons and downloadable resources.
- Interactive workshops and guided walkthroughs.
- Lifetime access to course materials on Course Plus.
- Compatible with desktop and mobile devices.
- Certificate of completion to boost your professional credibility.
Learning Outcome
- Understand the Market Funnel Framework and its applications.
- Define a market’s scope based on data and strategic needs.
- Differentiate between TAM, SAM, and SOM and apply them effectively.
- Conduct hands-on market definition for skincare and microbrewing industries.
- Master the art of presenting market size data to investors.
- Use proven frameworks to enhance your market analysis skills.
- Gain insights into common investor questions about market size.
- Develop actionable strategies for niche and broad market definitions.
- Participate in workshops to apply theoretical knowledge practically.
- Complete the course with a market definition and sizing blueprint for your industry.
Conclusion
Enrol in Course Plus’s “Define and Size Your Market” to transform your business strategy with expert-led lessons, actionable frameworks, and industry-specific insights. Whether you’re defining a niche or broad market, this course provides the tools to calculate TAM, SAM, and SOM with precision. Gain investor confidence and position your business for growth—start your journey today!
Next Steps:
- Register on Course Plus platform
- Access course materials
- Join community discussions
- Earn certification
Course Curriculum
INTRODUCTION
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Market Sizing Explained
02:00
THE MARKET FUNNEL FRAMEWORK
DEFINE YOUR MARKET
HOW TO SIZE YOUR MARKET
WORKSHOP
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