Create a Winning Product Strategy That Grows Your business – MasterClass




Course Overview:
The “Create a Winning Product Strategy That Grows Your Business – MasterClass” on Course Plus is designed for entrepreneurs, product managers, and business leaders who aim to build robust product strategies that drive growth and profitability. This course provides a step-by-step guide through the essentials of product strategy, from understanding building blocks and defining your product vision to creating a Minimum Viable Product (MVP) and crafting a compelling product roadmap. Through case studies, expert insights, and interactive workshops, you’ll gain actionable knowledge to develop, implement, and defend a winning product strategy.
Why Enroll in this Course?
Enrolling in this masterclass on Course Plus equips you with the tools and techniques to craft product strategies that drive business success. Whether you’re an entrepreneur launching a new product or a professional seeking to refine an existing strategy, this course provides practical insights into product vision, MVP creation, and roadmap design. Learn from real-world examples like the Voss Water case study to understand what makes strategies effective. Optimize your product’s positioning with investor insights and best practices while avoiding common pitfalls. Gain hands-on experience through an interactive workshop to ensure your strategies are ready for the real world. With expert guidance, actionable templates, and an engaging learning experience, this course will set you on the path to sustainable growth.
Investment Value:
- Comprehensive strategies for defining, launching, and scaling products.
- Hands-on workshop to solidify learning through practical application.
- Expert guidance on crafting investor-ready product visions.
- Real-world case studies and examples for relatable learning.
- Lifetime access to course material for ongoing reference.
Technical Specifications:
- Format: Online, self-paced learning.
- Workshop: Interactive exercises to build a product strategy.
- Certificate: Completion certificate provided.(on demand)
Learning Outcome
- Understand the fundamentals of product strategy and its building blocks.
- Differentiate between product vision and company vision.
- Learn how to build a compelling product strategy tailored to your business goals.
- Master the creation and evaluation of a Minimum Viable Product (MVP).
- Avoid common product strategy mistakes and adopt industry best practices.
- Defend your product or service strategy with confidence.
- Create investor-ready product roadmaps in various formats.
- Leverage tools to ask the right questions for your product vision.
- Conduct a successful workshop to design your product strategy.
- Identify entrepreneurial personality types and their role in product strategy.
Conclusion
Master the art of product strategy with the Create a Winning Product Strategy That Grows Your Business – MasterClass on Course Plus. Whether you’re defining your product vision, crafting an MVP, or building an investor-ready roadmap, this course provides actionable strategies to achieve sustainable growth. Enroll today and take the first step toward transforming your product into a business success story.
Next Steps:
- Register on Course Plus platform
- Access course materials
- Join community discussions
- Earn certification
Course Curriculum
INTRODUCTION
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Product Strategy Overview
05:00
PRODUCT STRATEGY EXPLAINED
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Voss Water Case Study
02:00 -
Product Strategy Building Blocks
03:00 -
What Investors are Looking For
03:00 -
Keys to Success
03:00
DEFINE THE WHAT, WHERE, WHEN AND HOW OF YOUR PRODUCT
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Building a Compelling Product Strategy
11:00 -
Product Vision vs Company Vision
03:00 -
Questions to Ask of Your Product Vision
03:00
ENSURING A WINNING PRODUCT STRATEGY
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Common Mistakes
05:00 -
Best Practices
02:00
DEFINE YOUR PRODUCT OR SERVICE
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Define Your Product or Service
11:00
CREATE YOUR MVP
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Minimum Viable Product Explained
03:00 -
Sample MVPs
03:00 -
Entrepreneurial Personality Types
04:00 -
MVP Guidelines
04:00 -
How to Evaluate Your MVP
08:00
DEFENDING YOUR STRATEGY
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Defending Your Product or Service Strategy
08:00
CREATE YOUR PRODUCT ROADMAP
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Your Product Roadmap
06:00 -
Product Roadmap Formats
07:00
WORKSHOP
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Workshop – Create a Winning Product Strategy That Grows Your Business
04:00
Student Ratings & Reviews
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LevelAll Levels
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Duration1 hour 38 minutes
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Last UpdatedMarch 5, 2025
A course by
Material Includes
- 24/7 Support
- Online e-learning platform
- Interactive modules
- Video-based instruction
- Practical exercises
- Certification (on demand)
- Assessment on demand
Requirements
- Minimum age: 18 years
- Access to a computer with internet
- Willingness to learn and engage
Target Audience
- Entrepreneurs aiming to develop a product strategy for their business.
- Product managers responsible for driving product growth.
- Business leaders seeking to align product vision with business objectives.
- Investors looking to understand key product strategy components.
- Marketing professionals involved in product positioning.
- Professionals transitioning to product management roles.

