Create a Profitable Pricing Strategy – MasterClass




Course Overview:
Welcome to Course Plus’s “Create a Profitable Pricing Strategy – MasterClass,” the ultimate guide to mastering pricing strategies that work. This comprehensive course covers everything from pricing fundamentals to advanced techniques, including understanding pricing influencers, creating competitive pricing models, and avoiding common pitfalls. Through real-world case studies and scenario-based pricing exercises, you’ll gain practical skills to set prices that maximize profitability while meeting market demand. Designed for business owners, entrepreneurs, and professionals, this course empowers you to develop a pricing strategy tailored to your business goals and customer perceptions. By the end of the course, you’ll have the tools to create a pricing strategy that communicates value, outshines competitors, and aligns with investor expectations.
Why Enroll in this Course?
Mastering the art of pricing is crucial for any business aiming to grow and succeed. At Course Plus, we’ve designed this MasterClass to help you build a pricing strategy that maximizes profitability and resonates with your target audience. You’ll learn how to leverage pricing influencers, such as competition, demand, and customer perception of value, to gain a competitive edge. Our expert-led workshops and case studies will equip you with actionable insights for real-world applications. Whether you’re launching a startup, optimizing existing pricing, or exploring advanced pricing models, this course offers everything you need to succeed. Don’t let outdated pricing methods hold you back—gain the knowledge to scale your business today. Take the first step towards creating a pricing strategy that communicates your brand’s value effectively and drives revenue growth.
Investment Value:
- Gain expert insights into advanced pricing strategies.
- Create a pricing strategy that maximizes profitability.
- Master pricing models with real-world case studies and workshops.
- Learn to communicate value through pricing that resonates with your target audience.
- Stand out in competitive markets with pricing that aligns with customer expectations.
Technical Specifications:
- Online, self-paced course.
- 30+ video lessons.
- Interactive case studies and scenario-based exercises.
- Access to industry-leading instructors and experts.
Learning Outcome
- Understand what pricing communicates to customers.
- Explore and apply various pricing models.
- Identify and analyze key pricing influencers.
- Research market trends and competitor pricing.
- Calculate and optimize profit margins.
- Avoid common pricing strategy mistakes.
- Develop value-based, cost-based, and market-based pricing strategies.
- Communicate value effectively through strategic pricing.
- Gain insights into investor expectations for pricing strategies.
- Create and test a profitable pricing strategy tailored to your business.
Conclusion
Open the secrets to creating a pricing strategy that drives profitability and resonates with your customers. Enroll in Course Plus’s “Create a Profitable Pricing Strategy – MasterClass” today and gain the tools you need to master pricing influencers, build effective pricing models, and stand out in competitive markets. Don’t miss the opportunity to elevate your business success with expert insights and real-world applications!
Next Steps:
- Register on Course Plus platform
- Access course materials
- Join community discussions
- Earn certification
Course Curriculum
INTRODUCTION
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Pricing Strategy Overview
03:00
WHAT PRICING COMMUNICATES TO YOUR CUSTOMERS
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What Price Communicates
05:00 -
Scenario-Based Pricing
02:00 -
Types of Pricing Strategies
02:00 -
Test Your Pricing
01:00 -
What Investors are Looking for in Your Pricing Strategy
02:00
PRICING MODEL BASICS
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The 3 Pricing Models
03:00 -
Guess The Pricing Model
03:00 -
Examples of Pricing Models
02:00 -
Case Study: T-Shirt Pricing
02:00
PRICING STRATEGY AND YOUR COMPETITORS
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Common Pricing Strategy Mistakes
03:00 -
5 Key Steps to Pricing Strategy
02:00 -
Researching Your Market
05:00 -
Case Study: Researching the Competition
03:00
PRICING STRATEGY AND YOUR MARGINS
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Know Your Margins
10:00 -
Average Industry Margins
03:00
INTRODUCTION TO PRICING INFLUENCERS
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Pricing Influencers Explained
02:00
UNDERSTANDING PRICE INFLUENCERS
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Pricing Variable 1 – Competition
02:00 -
Pricing Variable 2 – Demand
03:00 -
Pricing Variable 3 – First of a Kind
03:00 -
Pricing Variable 4 – Uniqueness
03:00 -
Pricing Variable 5 – Scarcity
03:00 -
Pricing Variable 6 – Quality
03:00 -
Pricing Variable 7 – Margin
03:00 -
Pricing Variable 8 – Customer Perception of Value
02:00
CALCULATE YOUR SCORE
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Scoring Your Pricing Influencers
05:00
INTRODUCTION TO PRICING MODELS
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Overview of Pricing Models
01:00
PRICING MODELS
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Choosing a Pricing Model
03:00 -
Value-Based Pricing Pros and Cons
06:00 -
Setting Your Price: Case Study
04:00 -
Cost-Based Pricing Pros and Cons
04:00 -
Market-Based Pricing Pros and Cons
04:00 -
Common Mistakes in Pricing
03:00
WORKSHOP
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Workshop – Create a Profitable Pricing Strategy
05:00
Student Ratings & Reviews
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LevelAll Levels
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Duration1 hour 50 minutes
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Last UpdatedFebruary 24, 2025
A course by
Material Includes
- 24/7 Support
- Online e-learning platform
- Interactive modules
- Video-based instruction
- Practical exercises
- Certification (on demand)
- Assessment on demand
Requirements
- Minimum age: 18 years
- Access to a computer with internet
- Willingness to learn and engage
Target Audience
- Entrepreneurs, business owners, sales professionals, product managers, marketing professionals.
- Aspiring entrepreneurs, students of business, small business owners, startup founders, freelancers.

