Create a Powerful Positioning Strategy
Course Overview:
Welcome to “Create a Powerful Positioning Strategy” on Course Plus, your trusted e-learning platform. This comprehensive course is designed to help you master the art of positioning by focusing on your customer’s perspective, aligning your attributes with their needs, and creating a clear, competitive edge. Through expert insights, real-world case studies like Ben & Jerry’s and Viking Cruises, and a hands-on workshop, you’ll gain actionable skills to craft a positioning strategy that resonates with both investors and customers. Whether you’re an entrepreneur, marketer, or business professional, this course is tailored to provide you with the tools to succeed in a dynamic market.
Why Enroll in this Course?
Enrolling in “Create a Powerful Positioning Strategy” on Course Plus equips you with essential skills to stand out in competitive markets. You’ll learn how to evaluate customer needs, align product attributes, and develop a compelling positioning statement. With case studies like Ben & Jerry’s and Viking Cruises, you’ll gain real-world insights into successful strategies. The course offers a hands-on workshop to apply what you’ve learned, ensuring practical experience. It’s designed to cater to both professionals seeking career advancement and entrepreneurs aiming for business growth. Plus, with SEO-rich content and an interactive approach, you’ll gain knowledge that’s both valuable and actionable.
Investment Value:
- Gain expertise in creating a positioning strategy tailored to your market.
- Learn from industry-leading case studies like Ben & Jerry’s and Viking Cruises.
- Access practical frameworks and tools for evaluating and ranking attributes.
- Participate in an interactive workshop to apply your skills in real-time.
- Enjoy lifetime access to the course on Course Plus with updates and community support.
Technical Specifications:
- Format: Video lessons.
- Duration: Approximately 2 hours of content.
- Access: Lifetime access on Course Plus across devices.
- Language: English.
- Certificate: Completion certificate available upon finishing the course. (on demand)
Learning Outcome
- Understand the importance of positioning from a customer’s perspective.
- Identify key attributes that differentiate your product or service.
- Apply a step-by-step positioning framework to create meaningful strategies.
- Evaluate and rank attributes effectively to optimize your positioning.
- Develop a clear and compelling positioning statement.
- Avoid common mistakes in positioning strategies.
- Analyze real-world case studies for practical insights.
- Align your positioning with investor expectations and market needs.
- Learn how to position for long-term brand success.
- Gain confidence in presenting your strategy to stakeholders.
Conclusion
Join the “Create a Powerful Positioning Strategy” course on Course Plus to master the art of brand positioning. With expert-led lessons, practical frameworks, and real-world insights, you’ll gain the tools to stand out in today’s competitive market. Whether you’re a professional or entrepreneur, this course empowers you to create impactful strategies that resonate with customers and investors alike. Enroll now and take your positioning skills to the next level!
Next Steps:
- Register on Course Plus platform
- Access course materials
- Join community discussions
- Earn certification
Course Curriculum
INTRODUCTION
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Positioning is about Your Customer’s Point of View
09:00
POSITIONING FOR SUCCESS
THE POSITIONING FRAMEWORK
WORKSHOP
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