How To Start Your Own Digital Marketing Agency




Course Overview:
Course Plus presents an exclusive course, How To Start Your Own Digital Marketing Agency, offering you comprehensive insights into establishing and growing a successful digital marketing business. From building a simple agency website to client acquisition, SEO techniques, and managing client relationships, this course provides step-by-step guidance for aspiring entrepreneurs. Learn the basics of SEO, setting up your agency website with WordPress, and local SEO strategies that will set you apart in the competitive digital marketing space. The course also offers real-world examples, including prospect videos and templates for client communication. Through this course, you will understand how to offer valuable services such as web design, SEO, and content management. Unlock the tools and knowledge required to effectively run your digital marketing agency and scale it to success.
Why Enroll in this Course?
Are you looking to start a digital marketing agency but unsure of where to begin? This course, designed by experts at Course Plus, will teach you everything you need to know about setting up and scaling a digital marketing business. It covers the most essential skills, including SEO techniques, client acquisition, web design, and project management. With practical case studies, real-life examples, and proven methods, you’ll gain valuable knowledge to help you avoid common mistakes. The course’s modular structure ensures that you build your agency with confidence, from establishing your online presence to securing paying clients. Plus, you’ll have access to useful resources, templates, and tools to make the process even smoother.
Investment Value:
- Learn the crucial aspects of building and growing a digital marketing agency.
- Gain hands-on experience with WordPress, SEO tools, and client management.
- Understand the importance of local SEO for attracting clients in specific regions.
- Acquire valuable insights on client retention, contracts, and invoicing to streamline your business operations.
- Master client acquisition techniques using LinkedIn, video proposals, and cold calls to grow your business.
Technical Specifications:
- Course Duration: Self-paced with lifetime access.
- Course Format: Video lessons.
- Software Tools: WordPress, Yoast SEO, Screaming Frog, SEMRush, Moz Local, Google My Business, and more.
- Platform: Access through Course Plus e-learning portal.
- Certifications: Completion certificate upon finishing the course.(on demand)
Learning Outcome
- Set up and manage a digital marketing agency website with WordPress.
- Execute effective SEO strategies, including local SEO techniques.
- Develop client acquisition strategies using video proposals and cold calling.
- Create professional email templates for contacting potential clients.
- Understand the essential roles within a digital marketing agency.
- Build an efficient project management system for SEO tasks.
- Master tools like Moz Local, Brightlocal, and SEMRush for SEO analysis.
- Offer web design and SEO services to clients.
- Manage client relationships, onboarding, and regular communication.
- Learn how to create and present case studies to potential clients.
Conclusion
Starting your own digital marketing agency requires the right knowledge, tools, and strategies. Course Plus’s How To Start Your Own Digital Marketing Agency course gives you the skills to succeed in the competitive digital marketing space. By providing expert guidance on SEO, website setup, client acquisition, and project management, this course is your ultimate resource for turning your business idea into reality.
Next Steps:
- Register on Course Plus platform
- Access course materials
- Join community discussions
- Earn certification
Course Curriculum
INTRODUCTION TO THE COURSE
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Introduction
03:00 -
Earning SEO
03:00
BUILDING A SIMPLE AGENCY WEBSITE
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Should You Focus On a Specific Niche and Service Offering?
05:00 -
Getting Creative With Your Agency Name
03:00 -
Registering a Domain
02:00 -
Web Hosting
03:00 -
Setting Up Your Website With WordPress
01:00 -
Creating a Professional Email Address
02:00 -
Recommended Themes and Plugins
03:00 -
Website Graphics and Business Cards
03:00 -
Frozen Wave Walkthrough
05:00 -
Offering Web Design and SEO?
03:00
SETTING UP YOUR NEW BUSINESS
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Starting Your Own Company
02:00 -
Registering an LLC
02:00 -
Setting Up Your Business On Google+ and Yelp
03:00 -
Why Having a Partner Will Help Grow Your Agency
A Project Management Approach To SEO Tasks
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Introduction to this Section
02:00 -
Different Levels of Success
14:00 -
Awarded Top
03:00 -
Roles within the Company
04:00 -
Typical Contracted Services
04:00 -
Keep Local SEO Simple
03:00 -
NAP
03:00 -
Citations
09:00 -
Data Aggregators
03:00 -
Contact Us
04:00 -
Local SEO Articles
05:00 -
Yoast SEO
05:00 -
Why Is Content Important
06:00 -
OnPage SEO
06:00 -
Creating Service Pages
03:00 -
Keyword Research
05:00 -
Heading Tags
02:00 -
Alt Tags YouTube
04:00 -
Fiverr Articles
06:00 -
Linking Posts
03:00 -
Don’t Overcomplicate
04:00 -
Not Everyone Is an Expert
05:00 -
Working with a Team
03:00 -
Working for Yourself or Someone Else
08:00
How To Acquire New Clients
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Introduction To Getting Clients For Your Agency
02:00 -
Video and Photo Tools
04:00 -
Creating Valuable Website and Local SEO Analysis Videos For Potential Clients
06:00 -
Hot Lead Finder
07:00 -
Finding Businesses That Already Spend Money
10:00 -
Using LinkedIn To Approach Prospects
14:00 -
LinkedIn Auto Client Method
09:00 -
Using Moz Local
07:00 -
An Example Prospect Video That Landed Me a $750/month Client
09:00 -
An Example Prospect Video That Landed Me a $500 Website Design Client
06:00 -
Template Emails For Contacting Potential Clients
02:00 -
Following Up with a Cold Call
08:00 -
Cold Call Tactic – Offering To Setup The Google+ Business Page
03:00 -
Offering To Meet Clients In Person
03:00 -
Using Maps Prospector To Find Unclaimed Listings
08:00 -
Sidekick for Email Prospecting
04:00
CRM Lead Tools and Automation
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Getting Started With Nutshell
05:00 -
Setting Up a Lead System In Nutshell
06:00 -
Integrating WuFoo Forms with Nutshell
03:00 -
Using Google Drive as a CRM
04:00
Closing Sales and Working With Existing Clients
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Contracts For Your Work
03:00 -
How To Invoice Clients
03:00 -
Providing Clients With a Proposal For SEO
06:00 -
Creating Case Studies After Getting Positive Results For Clients
03:00
Working With Clients
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Onboarding Your Clients
03:00 -
Typical Types of Clients
06:00 -
Regularly Scheduled Calls
02:00 -
Taking Notes and Being Hands Free
04:00 -
Organization For Next Steps, Scheduled Calls and More
04:00 -
The Importance Of Regular Communication
04:00 -
Pricing Mentality
13:00
Pro-Active Communication About Client Success
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Proactive Communication
02:00 -
Five Phone Calls
03:00 -
Send a Screenshot
03:00 -
Leadpages Custom Rank Tracking andAudit Reports For Clients
05:00
SEO Tools I Use
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SEO Powersuite
05:00 -
LongTail Pro Keyword Research
04:00 -
UpCity Local SEO
13:00 -
Brightlocal
08:00 -
GeoRanker For Checking Your Rankings
02:00 -
SEMRush
06:00 -
Sales Genie
05:00 -
Teamwork
05:00 -
Leadpages and Thrive Themes
03:00 -
Unbounce
03:00 -
Ahrefs
04:00 -
iWriter
03:00 -
CallRail
05:00 -
Social Media Auto Posting – JetPack and Buffer
06:00 -
Infinite WP – Website Management
03:00
Outsourcing SEO and Becoming The Middle Man
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Should I Outsource Or Do The Work Myself?
06:00 -
Finding Whitelabel SEO Providers
04:00 -
Pricing Your Services Higher
07:00 -
Bartering Services
04:00 -
Marketers Center
03:00 -
SourceMarket (Now KonKer) for SEO Services
04:00 -
Interview with Rahul Alim of Custom Creatives
31:00
Conclusion and Focusing On Staying Consistent
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Staying Focused on Your Business
08:00 -
Conclusion to the Course
01:00
Bonus Mini Course – Google My Business Optimization
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Upcoming Mini Courses
03:00 -
Why Having Google My Business is Critical For Every Local Business
04:00 -
Intro to Google My Business
04:00 -
Google My Business Page Setup
02:00 -
Setting Your Service Distance and Address
03:00 -
Selecting The Best Business Category
04:00 -
Creating a Good Introduction For Your Page
02:00 -
Tagging Photos Inside Of Google My Business or Using Picasa
06:00 -
Bulk Tagging Photos With a Location
04:00 -
Organizing Photos From Clients
02:00 -
Viewing Insights About Your Business
04:00 -
A Completed Google My Business Profile – Getting to 100%
04:00 -
Why Reviews Are So Important
05:00 -
Responding To Reviews
04:00 -
Grade.us
04:00 -
The Review Handout Generator
03:00
Bonus Mini Course – SEO Audits
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Creating Zero Issue Audit Reports – Introduction
02:00 -
Why is an SEO audit important?
05:00 -
Introduction To SEO Powersuite’s Website Auditor
06:00 -
Running Your Audit Scan
12:00 -
My Website Auditor
12:00 -
Running Advanced Audits With Screaming Frog
08:00 -
Yoast SEO For WordPress
04:00 -
Bulk Editing Title and Meta Tags
06:00 -
Fixing Alt Tags
04:00 -
SEO Enforcer Plugin
04:00
Student Ratings & Reviews
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LevelAll Levels
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Duration10 hours 2 minutes
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Last UpdatedMarch 5, 2025
A course by
Material Includes
- 24/7 Support
- Online e-learning platform
- Interactive modules
- Video-based instruction
- Practical exercises
- Certification (on demand)
- Assessment on demand
Requirements
- Minimum age: 18 years
- Access to a computer with internet
- Willingness to learn and engage
Target Audience
- Aspiring entrepreneurs looking to start a digital marketing agency.
- Freelancers wanting to expand their skills into agency management.
- Individuals seeking to offer web design, SEO, and marketing services.
- People interested in learning about local SEO and growing a business online.
- Those looking to improve their digital marketing knowledge and client management skills.
- Small business owners looking to optimize their online presence.

